We use cookies for a variety of purposes. Some cookies are used to make our websites work as we need them to and some are used for analytical and marketing purposes. We do not collect personally identifiable information (PII) through any of the cookies we use.
Persistent vs Session-Based Cookies
Our cookies will either be persistent or session-based. A persistent cookie is saved on a user’s computer for a given amount of time, after which it will be erased upon its expiration date. A session-based cookie is temporarily stored in the computer’s memory while the visitor is browsing the website. The session cookie is erased when the web browser is closed.
Third-Party and First-Party Cookies
We use both third-party and first-party cookies on our website. Third-party cookies are set by the domain and track user behaviour across multiple websites they visit. These cookies can be persistent or session-based. First-party cookies are set by our website when users visit, allowing us to understand and personalise their experience whilst on our website. These cookies can also be persistent or session-based.
| Cookie |
Name |
Type |
Purpose |
Longevity |
| Google Analytics 4 (GA4) |
_ga
_gid |
First Party-Analytical
Third Party-Analytical |
We use Google Analytics 4 tools for web statistics to get a better understanding of how visitors use the web site. The purpose of this is to improve content, navigation and structure. Information stored by this cookie is non-personally identifiable. |
Persistent – _ga lasts 33 months
Session – _gid lasts 2 days |
| Consent |
cookieconsent_status |
First Party- Essential |
Cookie Consent is a free JavaScript plugin for alerting users about the use of cookies on our website (e.g. the pop-up message you get). It is designed to help us comply with UK law relating to cookies. |
Persistent – 12 months |
| Add This |
_atuvc |
First Party- Essential |
This cookie is for social sharing functionality on our blog pages. Created and read by the ‘AddThis’ widget. No data from this cookie is sent back to AddThis and removing it when disabling cookies may cause unexpected behaviour for users. |
Persistent – 13 months |
| Force24 |
Force24 beacon |
First Party- Analytical |
This cookie monitors the browsing activities and behaviours that our potential or existing customers use including links clicked. This cookie is activated when users click any links in our email communications and/or also the contents of any forms submitted to us on our website pages. It does not store personal information, just web activity and a unique identifier (GUID) of the user, which we do not combine with other data to identify you. |
Persistent – 10 years |
| Amazon Web Services (AWS) |
Cognito |
Third Party- Essential |
This cookie is to allow users to authenticate their credentials when using Bryt Energy portals. The hosted UI sets a session cookie in the browser so that it recognises a user who has already authenticated. The session cookie is valid for 1 hour and thereafter will expire. |
Session – 1 hour |
| Microsoft Clarity |
_clck |
First Party- Analytical |
This cookie stores the Clarity User ID and preferences for a user. It collects non-personally identifiable information about users’ interactions on our website, such as clicks, scrolls and mouse movements. |
Persistent – 1 year |
| Microsoft Clarity |
_clsk |
First Party- Analytical |
This cookie connects multiple page views by a user into a single Clarity session recording.
It collects non-personally identifiable information, such as the number of site visits, pages visited, and where the user came from. It allows us to create a more personalised experience for users who visit our websites. |
Session – 1 day |
| Microsoft Clarity |
CLID |
Third Party- Performance |
This cookie assigns a Clarity ID to users and identifies the first time that user has visited a site that uses Clarity.
This cookie does not collect personal identifiable information and we do not combine the Clarity ID with any other data. |
Persistent – 1 year |
| Microsoft Clarity |
MUID |
Third-Party- Performance / Analytics |
Identifies unique web browsers visiting Microsoft sites.
This cookie is used to synchronise the ID across Microsoft domains and does not collect personally identifiable information. |
Persistent – 1 year |
| Microsoft Clarity |
MR |
Third-Party- Performance / Analytics |
This cookie indicates whether to refresh MUID. |
Persistent – 6 days |
| Microsoft Clarity |
ANONCHK |
Third-Party- Performance |
This cookie verifies if clicks on Bing advertisements are genuine by identifying if MUID is transferred to ANID – a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0.
This cookie does not collect personally identifiable information. |
Session – 10 minutes |
| Microsoft Clarity |
SM |
Third-Party- Performance |
Used in synchronising the MUID cookie across Microsoft domains. This cookie is used by Microsoft Clarity’s analytics service to synchronise the MUID across Microsoft domains.
It does not collect personally identifiable information. |
Duration of session |
