Our website uses cookies. By visiting the Bryt Energy website and configuring your web browser to accept our cookies, you are implicitly allowing us to use them. You may opt out of any of our cookies by changing your preferences in Cookie Settings or removing them from your browser after you’ve consented to them.
We review and update this cookie policy regularly. For more information on how we collect and use your data, visit our Privacy Policy, here.
Cookies are small text files that are placed on your computer by websites that you visit. They are stored on the visitor’s device for different aims and can be essential for the functioning of the website, as well as provide information to the site owners on website performance and analytics, by tracking how visitors interact and behave whilst on the website.
We may also use tools such as Google Tag Manager (GTM) to support us managing user preferences through our third-party cookies.
We use cookies for a variety of purposes. Some cookies are used to make our websites work as we need them to and some are used for analytical and marketing purposes.
Persistent vs Session-Based Cookies
Our cookies will either be persistent or session-based. A persistent cookie is saved on a user’s computer for a given amount of time, after which it will be erased upon its expiration date. A session-based cookie is temporarily stored in the computer’s memory while the visitor is browsing the website. The session cookie is erased when the web browser is closed.
Third-Party and First-Party Cookies
We use both third-party and first-party cookies on our website. Third-party cookies are set by the domain and track user behaviour across multiple websites they visit. These cookies can be persistent or session-based. First-party cookies are set by our website when users visit, allowing us to understand and personalise their experience whilst on our website. These cookies can also be persistent or session-based.
| Cookie | Name | Type | Purpose | Longevity |
| Google Analytics 4 (GA4) | _ga
_gid |
First Party-Analytical
Third Party-Analytical |
We use Google Analytics 4 tools for web statistics to get a better understanding of how visitors use the web site. The purpose of this is to improve content, navigation and structure. Information stored by this cookie is non-personally identifiable. | Persistent – _ga lasts 33 months
Session – _gid lasts 2 days |
| Consent | cookieconsent_status | First Party- Essential | Cookie Consent is a free JavaScript plugin for alerting users about the use of cookies on our website (e.g. the pop-up message you get). It is designed to help us comply with UK law relating to cookies. | Persistent – 12 months |
| Add This | _atuvc | First Party- Essential | This cookie is for social sharing functionality on our blog pages. Created and read by the ‘AddThis’ widget. No data from this cookie is sent back to AddThis and removing it when disabling cookies may cause unexpected behaviour for users. | Persistent – 13 months |
| Pardot | visitor_id< | Third party – Analytical | This cookie assigns a unique ID to track visitor activity across the site.
Bryt Energy uses this cookie to understand how visitors interact with our website. Whilst this cookie does collect IP addresses, Bryt Energy does not further process this information to understand your identity. This cookie helps us understand your interactions so we can improve your experience when visiting our website. Please visit Pardot’s Privacy Policy for more information on how they use your data. |
Persistent – 12 months |
| Pardot | pardot | Third party – Essential | This Pardot cookie denotes an active session about users who log into the Pardot platform or interact with its tracked content at visitor level.
This cookie is set in the visitor’s browser while they’re logged in as a user or when a visitor accesses a form or landing page. This cookie is stored for the duration the user accesses the website and isn’t used for tracking or to collect personal information. |
Duration of the session |
| Pardot | pi_opt_in<accountid> | Third party – Essential | This is an opt-in preference cookie that stores user consent preferences regarding tracking.
If Opt-In is not selected, the visitor_id cookie is disabled, and your visit will not be tracked. This cookie does not collect personal information about you. |
Persistent – 12 months |
| Pardot | visitor_id<accountid>-hash | Third party – Essential | This Pardot cookie is used as a security measure to validate legitimate website visits by storing a unique code associated to each visitor.
This cookie does not collect personal information about you. |
Persistent – 12 months |
| Pardot | lpv<accountid> | Third party – Essential | The lpv<accountid> is a cookie used by Pardot to store and count page views. The LPV cookie avoids Pardot from tracking multiple views on an individual webpage during a 30 minute session by a single user. For example, if a visitor reloads a landing page several times within a 30-minute period, this cookie avoids each reload from being tracked as an individual page view.
This cookie does not collect personal information about you. |
Session – 30 minutes |
| Amazon Web Services (AWS) | Cognito | Third Party- Essential | This cookie is to allow users to authenticate their credentials when using Bryt Energy portals. The hosted UI sets a session cookie in the browser so that it recognises a user who has already authenticated. The session cookie is valid for 1 hour and thereafter will expire. | Session – 1 hour |
| Microsoft Clarity | _clck | First Party- Analytical | This cookie stores the Clarity User ID and preferences for a user. It collects non-personally identifiable information about users’ interactions on our website, such as clicks, scrolls and mouse movements. | Persistent – 1 year |
| Microsoft Clarity | _clsk | First Party- Analytical | This cookie connects multiple page views by a user into a single Clarity session recording.
It collects non-personally identifiable information, such as the number of site visits, pages visited, and where the user came from. It allows us to create a more personalised experience for users who visit our websites. |
Session – 1 day |
| Microsoft Clarity | CLID | Third Party- Performance | This cookie assigns a Clarity ID to users and identifies the first time that user has visited a site that uses Clarity.
This cookie does not collect personal identifiable information and we do not combine the Clarity ID with any other data. |
Persistent – 1 year |
| Microsoft Clarity | MUID | Third-Party- Performance / Analytics | Identifies unique web browsers visiting Microsoft sites.
This cookie is used to synchronise the ID across Microsoft domains and does not collect personally identifiable information. |
Persistent – 1 year |
| Microsoft Clarity | MR | Third-Party- Performance / Analytics | This cookie indicates whether to refresh MUID. | Persistent – 6 days |
| Microsoft Clarity | ANONCHK | Third-Party- Performance | This cookie verifies if clicks on Bing advertisements are genuine by identifying if MUID is transferred to ANID – a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0.
This cookie does not collect personally identifiable information. |
Session – 10 minutes |
| Microsoft Clarity | SM | Third-Party- Performance | Used in synchronising the MUID cookie across Microsoft domains. This cookie is used by Microsoft Clarity’s analytics service to synchronise the MUID across Microsoft domains.
It does not collect personally identifiable information. |
Duration of session |
Cookies can be individually or collectively removed from your browser via the settings option. Please be aware that removing some of our essential cookies may affect your browsing experience on our website.
There are a number of sites that can be found in the public domain that offer instructions for removing cookies, should you need help. The specific details will vary based on your browser provider and the version you are using.
Please note that the Google Analytics opt-out browser add-on does not prevent information from being sent to the website itself, or in other ways to web analytics services. Learn more about the Google Analytics opt-out browser add-on (https://tools.google.com/dlpage/gaoptout).
